Volta

Gas Smash

Volta wanted to make its first big splash with a campaign that crescendoed on Earth Day 2022. Our research found that switching to an electric vehicle was already top of mind for a surprisingly large swath of Americans. And since we all know gas cars aren’t great for the environment, we needed to find a way to thread Volta into the cultural conversation, and get people excited about finally pulling the trigger on going electric. 

Enter: Gas Smash. An 8-bit style arcade game that lets you smash up old Gas Guzzlers on your phone for the chance to win prizes like free electric miles for life from Volta.

The grand prize? A brand new Polestar 2 electric vehicle to the highest scoring player on Earth Day. 

Realtime Leaderboards

To promote the game and campaign, we would leverage our 3,000+ digital OOH billboard network across the US at high-end retail and shopping centers. 

A realtime leaderboard asset would provide the latest score ranking from the game, along with a CTA and QR code to download the app to start playing.