Lexus

Window Shopping

The challenge was to elevate the Lexus certified pre-owned program from a pragmatic option to a deliberate and indulgent choice. We looked to luxury fashion brands and how they create accessible sub-labels, like Marc by Marc Jacobs and Red Valentino, that still feel premium, but are able to reach an entirely new audience. L/Certified by Lexus was born.

For the launch TV spot, we imagined what it would be like for the buyer to undergo that transformation–to realize they had the opportunity to get into luxury sooner. By walking through the glass–we break preconceived notions of ‘luxury.’ Stop window shopping. Start driving.