2K Games
Evolve Launch
2K Games asked us to make a splash in Penn Station for the launch of their newest multiplayer title, Evolve. At launch, Evolve was a revolutionary release in the unique 4v1 multiplayer gaming industry. Hunt or be hunted? Choose Your Side.
OUT-OF-HOME / DIGITAL
4v1 Synced Billboards
For our primary billboard spectacular, we had a two-sided board that wrapped the edge of a building at 7th Ave/33rd Street. To utilize this, we played off the unique 4v1 concept of the game and animated the logo to show the different 4 sets of hunters on one side, playing against the different monsters on the opposite side.
Accolades Billboard
For our secondary board, we focused on showcasing unique gameplay and highlighting the many accolades the game had already received before release.
Penn Station Takeover
Inside Penn Station, we took over the station with backlit dioramas, clocks, column wraps and large banners that talked up the unique 4v1 concept of the game, as well as the many accolades the game had already received before release.
Rock Throwing Billboard
Mimicing one of Goliath's go-to defense moves in the game, we created a a rock-throwing billboard to give the illustion rocks where flying off into the street below.
Monster Shooting Range
A pop-up monster shooting range let gamers try out the Evolve arsenal ahead of game rollout.
Digital Media
Skin design with video player integration, playing off the 4v1 nature of the game.