Volta

Building The Brand

From 2019 to 2024, I helped build Volta, a pioneering EV charging and media startup, shaping its brand through stages of rapid growth, IPO, and acquisition. Working with the founder and leadership team, I launched Volta’s early consumer and B2B campaigns, logo, identity system, and marketing website— positioning the company as an early category leader in the global shift to electric transportation.

Logo & Wordmark

The brief from Volta's Founder and CEO was straight foward— "It needs to be artful and rich, yet inevitable. The opposite of a super-minimalist tech logo." Volta was on a big mission and craved a logo that would help carry it. After arriving on a concept that captured the major evolutionary shift Volta was on a mission to accelerate,

we collaborated with illustrator Jay Fletcher to craft the final mark. The Volta symbol is a rallying cry— a proverbial flip of the bird to the fossil fuel industry. The paired wordmark is symbolic of how Volta connects people to places, and contains a ligature that mimics the signature lighting of its charging stations.

Brand Identity System

We set out to develop a signature look and feel for the brand that was both artful and timeless yet also remained flexible and practical to implement. It needed to embody the spirit of Volta's "Charging For All" philosophy and stand out as a true lifestyle brand in the EV infrastructure space.

With Volta's business model functioning as a dual charging and OOH media network, the identity system needed to reflect that and effortlessly bend between the two categories, all while maintaining a cohesive overall look and feel.