Volta Media
Campaigns
One of the perks of working on a brand that operates 3,000+ worldwide digital out of home billboards, is exactly that. Any content we created could be beamed out to the network in minutes, garnering millions of impressions every week.
Here are some of my favorite campaigns we ran on the Volta Media OOH network.
Meet Volta
One of my first briefs upon arriving at Volta: "get people to understand what these things are". Volta stations don't look like your average car charging station— they look like giant phones stuck in the ground.
At the time, charging with Volta was completely free to drivers so we decided to make that very clear.
Charging For All
We developed Volta's first integrated brand platform, Charging For All, to help drive both EV and Volta brand awareness. Yep, change is hard. New technology can be intimidating, and expensive, and easily misunderstood.
But Volta truly believes EVs should be for everyone, so we set out to bust every myth, answer every question, fact every fear and celebrate the inevitable, unstoppable rise of EVs.
Earth Month 2022
Funny, sad and always true. Our Earth Day/Month campaign celebrated the fact that the era of pollution-belching gas cars is on its way out. We used real facts to remind people that it's time to move on.
More Station Content
With the benefit of operating a network of digital OOH boards across the US (and now Europe) we were always jumping at ways to activate local communities, respond to current and topical events and continue to build our brand presence among new audiences.
